Your brand
identity
in one
product
Identity. Website. Guide. Book. Artwork. Objects. One idea, carried through every surface. We build the world around your name.
Built
hot.
Made on the bench. Played in the room.
01Logo
- Minimum
- 24 px / 8 mm
- Clear space
- 1 × ring
- Files
- SVG · PDF · PNG
02Type
Display / Syne 800
Voice / Fraunces italic
Body / Helvetica Neue 400 — 16/24, max 68 characters a line.
03Colour
#7a1f1fPrimary#d8481fSignal#efe6d2Ground#1f6f6aSecondary#171412Ink08Usage
On the bench
An instrument is not finished when it works. It is finished when it has been played in a room that was too loud, by someone who did not read the manual.
That is the standard. Everything in this book is in service of it.
23- 01Identity system1 sheet · 42 master files
- 02WebsiteDesigned & built
- 03Web-native brand guide8 sections · operational
- 04Branding booklet48–96 pages · printed
- 05Illustration & artworkOriginal · made for the brand
- 06Merchandise & physicalApparel · print · packaging
Six forms. One soul. Everything speaks to everything.
A brand should not stop at a mark. We give it a language, a place to live and things worth holding.
Identity system
The mark. The type. The colour. The rules that hold them together. Every master file, ready to move.
- Format
- SVG · PDF · PNG · Figma
- Lives
- Your drive
- Used
- Everywhere
- Spec
- 1 sheet · 42 master files
Website
A place for the brand to live. Designed and built, or prepared for the people who will build it.
- Format
- Live site · source
- Lives
- Your domain
- Used
- Daily
- Spec
- Designed & built
Built
hot.
Made on the bench. Played in the room.
Web-native brand guide
The rules behind the feeling. A living reference for logo, type, colour, layout, image and motion.
- Format
- URL
- Lives
- guide.yourbrand
- Used
- Daily, by everyone at the brand
- Spec
- 8 sections · operational
01Logo
- Minimum
- 24 px / 8 mm
- Clear space
- 1 × ring
- Files
- SVG · PDF · PNG
02Type
Display / Syne 800
Voice / Fraunces italic
Body / Helvetica Neue 400 — 16/24, max 68 characters a line.
03Colour
#7a1f1fPrimary#d8481fSignal#efe6d2Ground#1f6f6aSecondary#171412Ink08Usage
Branding booklet
The brand, held in your hands. Essays, artwork, statements and full-bleed spreads.
- Format
- Book · PDF
- Lives
- The desk, the shelf
- Used
- To be kept
- Spec
- 48–96 pages · printed
On the bench
An instrument is not finished when it works. It is finished when it has been played in a room that was too loud, by someone who did not read the manual.
That is the standard. Everything in this book is in service of it.
23Illustration & artwork
Original images from the collective, made only for this world. Campaign, editorial, cover, wall.
- Format
- Print-ready · web
- Lives
- Campaign, cover, wall
- Used
- Wherever it needs to land
- Spec
- Original · made for the brand
Merchandise & physical
The identity leaves the screen. Apparel, print, packaging and objects made to be kept.
- Format
- Production-ready
- Lives
- In hands
- Used
- Given, worn, kept
- Spec
- Apparel · print · packaging
One voice.
Built
hot.
Made on the bench. Played in the room.
01Logo
- Minimum
- 24 px / 8 mm
- Clear space
- 1 × ring
- Files
- SVG · PDF · PNG
02Type
Display / Syne 800
Voice / Fraunces italic
Body / Helvetica Neue 400 — 16/24, max 68 characters a line.
03Colour
#7a1f1fPrimary#d8481fSignal#efe6d2Ground#1f6f6aSecondary#171412Ink08Usage
Made on the bench. Played in the room.
Statement 0309Built hot.
Syne / 800 / -4 tracking
14#7A1F1FUsed where the brand speaks first. Never as a background for body text longer than a sentence.
15Commission slip2E / Brand Design
| No. | Piece | Quantity | Format |
|---|---|---|---|
| 01 | Identity system | 1 | SVG · PDF · PNG · Figma |
| 02 | Website | 1 | Live site · source |
| 03 | Web-native brand guide | 1 | URL |
| 04 | Branding booklet | 1 | Book · PDF |
| 05 | Illustration & artwork | 1 | Print-ready · web |
| 06 | Merchandise & physical | 1 | Production-ready |
- Timeframe
- 6–10 weeks
- Next step
- Discovery callFind the shape together
No two brands begin in the same place. We start with a conversation, find the shape of the work, then return with a proposal made for it.
Start the conversationKILN is not a client. It is a world we made to show how far one identity can travel. Yours will be its own.
New worlds
in progress
New commissions are taking shape. We will share them when they are ready.
Commission 01
A new world taking shape — Soon
Commission 02
A new world taking shape — Soon
Commission 03
A new world taking shape — Soon
Bring us
your
brand.
Tell us what exists, what is missing and what the brand should make people feel. We reply within two working days.
- Timeframe
- 6–10 weeks
- Format
- One commission, six pieces
- Starts
- Next open slot